A Perspective from Cuba on Pirating and Access to Culture

A Perspective from Cuba on Pirating and Access to Culture
April 23, 2015
Naty Gabriela Gonzalez*

HAVANA TIMES — I ask the man at the CD and DVD stand whether he carries
any films by Alexander Sokurov. He asks: "By who?" I reply: "Alexander
Sokurov, the director of Russian Arc."

"Oh, no, I don't have any Russian films," the young man kindly replies.
"But I do have a lot of good movies. I've been selling a lot of copies
of a Cuban film, Vestido de novia ("Wedding Dress"). People have been
buying it quite a lot and it's good. The actors from Fernando Perez'
Clandestinos ("Clandestine") are in it, you know."

I make a gesture expressing interest. "Can I please see it?" The young
man plays the DVD and I notice it is a very poor quality copy. I
approach and ask him why the image quality is so bad.

"Well, that's the copy they brought me. But the movie is good, don't
mind the quality, it's good," the vendor claims. "I'll be back later," I
say to him. "Okay. We have the latest vampire movies made in the States,
and those are really good quality copies."

This is one of many such conversations I've had in Cuba and Peru, my
native country, after approaching a stand selling "pirated" movies.
Movie pirating seems to be an issue of concern in the film world, but it
is not so simple and clear-cut .

Copyright laws protect the intellectual property rights of the
production house – be it a record label, a film producer or a book
publisher – and it must ensure that artistic products aren't copied or
distributed in the black market and that their authors receive proper
royalties for their work. It consists of a series of laws applied to
works as the identity and property of the author.

This law dates back to the mid-18th century. Following the emergence of
the printing press – and consequently the mass reproduction of literary
works – authors were deprived of rights over their creations. This law
acknowledges the author as such and grants them rights over their
promotion, distribution and sale, as well as over the reproduction of
products derived from the work, entitling them to royalties for the
reproduction of their pieces. The law varies from country to country.

This is a very controversial issue, particularly in our country. Because
of the embargo imposed by the US government, Cuba has had restricted
access to information – to books, music, films, software, operating
systems and other products. The government's response has been that of
the so-called "cracking" of all types of software.

Years later, with the arrival of new means of communication (the
Internet, most significantly), information travels at incalculable
speed. Millions of people across the planet communicate with one another
in a matter of minutes, all sorts of information is exchanged and
publicized and individuals lead lives that are ultimately more virtual
than they are real.

This phenomenon has very specific characteristics in Cuba: access to the
Internet and new means of communication is restricted and people must
look for alternative ways of accessing that great wealth of information.

The solution comes in the form of "pirating." Ninety-nine (if not one
hundred) percent of the music, movies and information a Cuban of any
age, social status or tastes has is passed on from USB memory to USB
memory, as people say, by a friend, neighbor or classmate.

Now, how can a Cuban author avoid the pirating of their works and ensure
their rights are protected when nearly 70 % of all programs aired by
Cuban television are pirated? We don't pay for the rights of any foreign
films, TV series, soaps or documentaries, as most of these are produced
in the United States and we would not be able to buy them.

As of December 17, 2014, changes are expected in this regard, but
pirating is already part of Cuban culture, and it has even been
institutionalized. No clause in the CD and DVD sales license granted the
self-employed stipulate that the works they sell must be originals.

So, how can we expect this vendor to answer for the poor quality of a
copy of a Cuban movie he's selling, when he is merely the intermediary
of another intermediary, working for a supplier, and selling these films
is his livelihood?

This person is not responsible for the problem. The real question is:
how did he get his hands on that copy, what measures did the production
company implement to prevent the copy from leaking out to the streets?

The production company obviously didn't give the vendor the copy. It is
not a question of fining the vendor for selling pirated materials, as,
under the law, we would then have to fine the State, the Cuban Radio and
Television Institute (ICRT) and the Cuban Film Art and Industry
Institute (ICAIC) for distributing materials without paying copyright
royalties.

Some of the phenomena taking place as a result of the information fence
around Cuba are worthy of mention. The "weekly package" is a true
sensation that has revolutionized access to information in Cuba.

Its creators, who have been producing the package for 8 years now,
obtain information through different channels and from every imaginable
place. They carry out a careful selection process, edit the materials on
a daily basis and, at the end of the week, produce a terabyte of
materials that can be distributed across the island the following week.

I know the package is distributed beyond the capital and that it reaches
provinces in the interior, where it is enriched with local materials.
What's more, it has even gone beyond Cuban borders: it is viewed in
Europe and universities in the United States, owing to the quality of
the materials selected.

It is a daring, creative, austere and – of course – risky way of making
information available on a massive scale, in view of the country's
situation, and it demonstrates the capabilities and human potential that
still develops in Cuba despite all difficulties.

Intellectual property rights have become almost obsolete around the
world, as all information is available on Internet clouds (for those who
have Internet access, of course). In addition, it is a restrictive and
exclusivist law, as a person who receives a salary of 250 Cuban pesos
(12.50 USD) is not going to buy an original DVD at its market price.
They either spend the money on food or buy the film. This is a worldwide
phenomenon.

The poorest sectors of the population cannot spend money to buy an
original copy of a film and therefore are denied access to information,
remaining in absolute ignorance. This creates the endless vicious circle
that excludes certain social classes from access to this information and
the ability to become educated.

I am not speaking in economic terms. I am referring to spiritual
realization and personal growth through access to culture. From this
perspective, it is therefore a means of privatizing human expression, of
creating a cultural monopoly to which only a few have access.

How are we to deny authors remuneration, after all of the effort (both
financial and human) devoted to the production of their work, while not
denying the people access to their work?

"Copyleft" conditions are being applied in many parts of the world in
response to this. Argentina has been applying it for some years now, and
its chief aim is to make culture more broadly accessible. Making culture
available to all consists in respecting the authorship of the creator
and ensuring he/she receives a percentage for their work, not the total
royalty amount, as copyright laws would entitle them to. The price of
"copylefted" products is lower and more affordable.

It appears to be a highly radical and humanistic measure. To what extent
are artists willing to sacrifice their profits in the interests of
democratizing culture? Here, it all depends on how one views art,
whether one lives off it or lives for it.
—–
(*) Naty Gabriela Gonzalez Calderon was born in Cusco, Peru in 1984 of a
Cuban father and Peruvian mother. A Cuban citizen, she lives currently
in Havana.

Source: A Perspective from Cuba on Pirating and Access to Culture -
Havana Times.org - http://www.havanatimes.org/?p=110822