Saturday, March 19, 2016

Stripe Wants To Help Cuban Entrepreneurs Enter The Digital Age

Stripe Wants To Help Cuban Entrepreneurs Enter The Digital Age
by Leena Rao @leenarao MARCH 18, 2016, 12:00 PM EDT

Ahead of President Obama's historic trip to Cuba next week, Silicon
Valley payments upstart Stripe announced that it is helping Cuban
entrepreneurs set up U.S. businesses.

The initiative lets foreign entrepreneurs incorporate U.S. businesses,
obtain U.S. bank accounts and tax ID numbers, and, of course, set up a
U.S. Stripe account to receive payments. The service, which costs $500
per business, will also give users access to tax advice from PwC along
with legal advice.

The offering is part of Stripe's new Atlas program, which is a service
for international entrepreneurs that debuted in February. Some Atlas
services, such as credits for Amazon's cloud computing business, AWS,
are unavailable to Cuban founders.

To recruit Cuban entrepreneurs for the program, Stripe is working with
Merchise Startup Circle, a Havana-based startup incubator. The effort is
part of a deluge of interest by U.S. companies in Cuba including
airlines, hotels and other tourist interests following the loosening of
trade restrictions.

Stripe, which was founded by brothers Patrick and John Collison, helps
businesses accept nearly all forms of digital payments online. Its
service has gained considerable traction and helped push the company
into the top tier of startups known as unicorns that are valued at $1
billion or more.

Collison told Fortune that Atlas was originally unavailable in Cuba
because of the trade sanctions. But in the past few weeks a White House
official contacted Stripe about offering the service in the country.

Stripe's plan for Cuban entrepreneurs comes at a time when U.S.-Cuban
relations are thawing, potentially bringing U.S. and Cuba closer
politically and economically than they have been in 50 years. Stripe
explains that Atlas could be particularly helpful to Cuban entrepreneurs
because there is no easy way to build an Internet business in the country.

Also, less than 4% of the country's population is online today. But
despite these challenges, Stripe said that more than 70% of Cubans
surveyed recently said they wanted to start their own business.

"Even Atlas is the same for all entrepreneurs, the impact in Cuba could
be greater because it is essentially impossible for private individuals
to incorporate a business in Cuba," Patrick Collison told Fortune. "We
underestimate the extent of which there are savvy and sophisticated
developers outside of the U.S. but many have been restricted in building
businesses."

Source: Stripe Wants To Help Entrepreneurs in Cuba Set Up Businesses -
http://fortune.com/2016/03/18/stripe-cuba/

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